SEO Frequently Asked Questions
How do I get my web site to be ranked in the #x position on Google/Yahoo/MSN with "y" search term?
Such a basic question has never had a more complicated answer. The short answer is that if you build a site that answers the question to "y", you will be successful in ranking well among your peers with proper optimization.
How long does an SEO program last?
Because the factors driving the search engines and industry markets are constantly evolving, so must your SEO tactics. Competition is the driving force in any SEO program. More competition often requires more aggressive tactics and more time to see results. Typically, a quality baseline level of SEO can be established in three to six months depending on the complexity and objectives of the site. Continuous analysis and adjustments may be required to stay competitive beyond standard maintenance and reporting.
When can I see results?
Search Index position changes can be seen as quickly as one week or as slowly as a year depending on many factors, the most important being search-term competitiveness. SEO reports demonstrating program effectiveness are usually released monthly and industry market findings are updated quarterly.
My cousin knows a guy who can "beat" the system...can you do that?
Unethical SEO practices used to be very successful in "gaming" search engines as the technology was fairly new and unsophisticated. Today, these practices are still used but effectiveness is short lived and can often cause a site to be "blacklisted" (manually removed) from the entire search index--a consequence that can take months to recover from. Search engines strive to create a level playing field, so if your site has value (why else would you have one?) then you can achieve excellent results with proper optimization and the right SEO program.
When should I start considering SEO for my web site?
The earlier in the web development process SEO is considered, the easier it is to address proper technical and content-based concerns. There are many technical factors such as the use of JavaScript, Flash and graphics in an initial web site design that can have a huge impact on search accessibility. All of these factors can affect search traffic and rankings. Keeping SEO in mind while developing a new site can greatly reduce costs in the future and will generate greater results faster.If you have any further questions or concerns , don't hesitate to contact us.